Data and Statistics Program

Unlock powerful market intelligence with the Spirits Canada Statistics Program, a unique joint venture with Wine Growers Canada that gives members access to deeply discounted monthly, annual, and historical wine sales data at both the provincial and national levels.

Data packages are available for purchase by both members and non-members, making it easy for any organization to tap into high-quality insights—while members of either association benefit from significant preferred pricing.

Whether you’re shaping strategy for a boutique brand or a national portfolio, the program allows you to tailor data packages to your budget and business needs, all delivered in flexible Excel formats that make analysis simple and customizable.

With comprehensive insights into category performance, consumer trends, and competitive benchmarking, members can confidently identify high-potential markets, pinpoint the most effective retail and distribution channels, and respond to evolving preferences such as premiumization and RTD growth. This is actionable intelligence designed to sharpen decision-making, strengthen positioning, and drive smarter, more successful market strategies.

Customizable Packages

Data can be packaged based on budget and business needs. Provincial, national and historical data available.

Market Intelligence

Gain access to comprehensive sales data, category trends, and consumer preferences to make informed decisions.

Competitive Benchmarking

Compare your brand’s potential against domestic and international competitors with in-depth performance metrics.

Competitive Benchmarking

Compare your brand’s potential against domestic and international competitors with in-depth performance metrics.

Retail & Distribution Strategies

Identify the best provinces, liquor boards, and sales channels for your product entry.

Retail & Distribution Strategies

Identify the best provinces, liquor boards, and sales channels for your product entry.

Consumer Trends & Preferences

Leverage insights into premiumization, RTD growth, and shifting consumption habits to refine your market approach and pricing.

2026 packages will be available for purchase starting January 5, 2026. If you’d like to start exploring your options early, we welcome you to connect with us! Our team is ready to support and answer any questions you have about our packages and provide insights on tailored offerings that can help your business for the year ahead.

2026 Subscription Pricing

Prices do not include applicable GST/HST. Learn more about the different tiers of membership.

Tier 1
Members
Tier 2
Members
Tier 3
Members
Wine Growers Member Pricing
Non-Member Pricing

Provincial Spirits Reports:

  • Alberta
  • British Columbia
  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia
  • Ontario
  • Quebec
  • Saskatchewan

$1,408

$1,408

$1,408

Territorial & Smaller Province Spirits Reports:

  • Northwest Territories & Nunavut
  • Prince Edward Island
  • Yukon

$1,201

$1,201

$1,201

National Spirits Report Package

Includes all of the individual reports above. Plus “National Monthly Sales Report’ which provides a national overview of the country.

$18,362

$18,362

$18,362

National Spirits Extract Package

Offers a complete database “snapshot” for use with a Business Intelligence (BI) system. Includes all Provinces and the National as well as all reports.

Optional Store Sales Addons: 

  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia
  • Prince Edward Island
  • Quebec

Addons: incl.

Addons: incl.

$36,723

Addons: $922 each

$36,723

Addons: $922 each

$36,723

Addons: $922 each

Provincial Refreshments Reports:

  • Alberta
  • British Columbia
  • Nova Scotia
  • Northwest Territories & Nunavut
  • Ontario
  • Prince Edward Island
  • Quebec
  • Saskatchewan
  • Yukon

$999

$267

$999

National Refreshments Report Package

Includes all of the individual reports above. Plus the “National Monthly Sales Report” which provides a national overview of the country.

$17,078

$3,590

$17,078

National Refreshments Extract Package

Offers a complete database “snapshot” for use with a Business Intelligence (BI) system. Includes all Provinces and the National as well as all reports.

Optional Store Sales Addons: 

  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia
  • Prince Edward Island
  • Quebec

Addons: incl.

Addons: incl.

$34,155

Addons: $924 each

$3,988

Addons: $267 each

$34,155

Addons: $924 each

Provincial Wine Reports:

  • Alberta
  • British Columbia
  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia
  • Ontario
  • Quebec
  • Saskatchewan

$1,855

$267

$1,855

Territorial & Small Province Wine Reports:

  • Northwest Territories & Nunavut
  • Prince Edward Island
  • Yukon

$1,589

$267

$1,589

National Wine Report Package

Includes all of the individual reports above. Plus “National Monthly Sales Report” which provides a national overview of the country.

$23,842

$3,590

$23,842

National Wine Extract Package

Offers a complete database “snapshot” for use with a Business Intelligence (BI) system. Includes all Provinces and the National as well as all reports.

Optional Store Sales Addons: 

  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia
  • Prince Edward Island
  • Quebec

Addons: incl.

Addons: incl.

$47,783

Addons: $1,058 each

$3,988

Addons: $267 each

$47,783

Addons: $1,058 each

Provincial Beer Reports:

  • Alberta
  • British Columbia
  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia
  • Northwest Territories & Nunavut
  • Ontario
  • Prince Edward Island
  • Saskatchewan

$871

$871

$871

National Beer Report Package

Includes all of the individual reports above. Plus “National Monthly Sales Report” which provides a national overview of the country.

$14,886

$14,886

$14,886

National Beer Extract Package

Offers a complete database “snapshot” for use with a Business Intelligence (BI) system. Includes all Provinces and the National as well as all reports.

Optional Store Sales Addons: 

  • Manitoba
  • New Brunswick
  • Newfoundland
  • Nova Scotia
  • Prince Edward Island
  • Quebec

Addons: incl.

Addons: incl.

$29,772

Addons: $806 each

$29,772

Addons: $806 each

$29,772

Addons: $806 each

Connect Logistics Alberta Store Sales

$2,621

$2,621

$2,621

$2,621

$2,621

Alberta Store Sales Delivery by ACD

$590

$590

$590

Let’s continue the conversation! Schedule a consultation with Spirits Canada.

Catherine Eaton, VP Finance & Operations
Brandmark of Spirits Canada

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