Spirits Canada Calls for Urgent Negotiated Resolution Following U.S. Tariff Announcement on Canadian Spirits
Toronto, ON – July 21, 2026 Spirits Canada is disappointed by the United States government’s announcement that it intends to impose a 50 per cent tariff on Canadian spirits and other selected Canadian products, effective August 19, 2026. The announced measure places one of Canada’s most successful export sectors at significant risk and underscores the […]
Nine Provinces Sign Agreement to Reduce Barriers to Interprovincial Trade in Beverage Alcohol
On July 21, Nine Canadian provinces have signed a new Operating Agreement on Direct-to-Consumer (DTC) Sales of Alcoholic Beverages, marking a positive step toward reducing barriers to interprovincial trade and improving consumer access to Canadian-made beverage alcohol, including spirits and spirits-based Ready-to-Drink (RTD) beverages. The Agreement establishes a common framework that will allow participating provinces […]
Spirits Canada Welcomes Bill 24, the Alberta Whisky Act
March 31, 2026 – Statement from Spirits Canada Spirits Canada welcomes Bill 24, the Alberta Whisky Act, a landmark step in growth for the Alberta whisky industry Spirits Canada and its member companies welcome the Alberta Government’s tabling of Bill 24, the Alberta Whisky Act. This first-of-its-kind legislation represents an important step forward in showcasing […]
Press Release: Spirits Canada welcomes Québec government decision to allow the sale of spirit-based ready-to-drink beverages in grocery and convenience stores
Montréal, February 24, 2026 — Spirits Canada welcomes the Québec government’s decision to allow the sale of spirit-based ready-to-drink beverages in grocery and convenience stores. This measure corrects a long-standing inconsistency and responds directly to the expectations of Québec consumers. Spirits Canada, which represents spirit producers and importers across the country, notes that comparable products […]
Press Release: Quebec consumers overwhelmingly support better access to ready-to-drink spirit-based beverages
Montréal, December 8, 2025— In response to Bill 11, which amends various provisions primarily for the purpose of reducing regulatory and administrative burdens, representatives of the spirits industry and the food retail sector welcome the government’s willingness to simplify the regulatory framework, but deplore the fact that their request to expand the sale of ready-to-drink […]
Removal of U.S. Spirits from Canadian Stores in Retaliation to U.S. Trade Dispute Resulted in Sharp Sales Decline of U.S. Products, Canadian Products and Total Spirits Sales
Sales of U.S. spirits in Canada have plummeted by more than 66% since Canadian provinces began pulling American products from liquor store shelves in response to U.S. trade tariffs, according to a new report by Spirits Canada. The analysis reveals a broader impact across the entire spirits sector, with total sales down over 12%—a stark illustration of the ripple effects when cross-border trade breaks down.
Welcome Debjit Das, Senior Manager, Policy and Strategic Planning
Debjit is the Senior Manager of Policy and Strategic Planning for Spirits Canada. With over 14 years of professional experience across industries, sectors and markets including, gaming, retail and consumer products, agribusiness and conventional and new energy industries among others in a global setting, Debjit brings his expertise in data, analytics and hypothesis driven approach […]
Joint Statement by the Distilled Spirits Council of the U.S., the Chamber of the Tequila Industry, and Spirits Canada on Proposed Tariffs on Imports from Canada and Mexico
Spirits Canada urges collaboration to prevent U.S. tariffs on spirits, protecting jobs, trade, and industry growth across North America.
Brown-Forman and Keurig Dr Pepper Canada Join esteemed Spirits Canada membership
Spirits Canada welcomes Brown-Forman and Keurig Dr Pepper Canada, strengthening advocacy and industry collaboration.
Spirits Canada welcomes Cedric Salibi – Senior VP, Policy and Analytics
Spirits Canada appoints Cedric Salibi as SVP, Policy & Analytics, driving data-driven strategies for industry growth and innovation.
