Economic Impact Report

Economic Impact of the Spirits Sector in Canada

Canada’s spirits industry is a national economic force hiding in plain sight, generating billions in GDP, supports tens of thousands of jobs, and contributes significant tax revenue from coast to coast.

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National Overview

Industry Impact at a Glance

The spirits sector is driven by a tightly integrated ecosystem spanning agriculture, manufacturing, distribution, retail, and hospitality.
With growing activity in both domestic and export markets, the industry continues to expand its footprint, reinforcing its role as a vital contributor to Canada’s overall economic output.

$ 0 B
GDP

In 2024, Canada’s spirits and spirit-based RTD sector contributed approximately $5.8 billion in value-added output (GDP) to the national economy.

0
Full-Time equivalent (FTE) Jobs

These jobs span manufacturing, logistics, distribution, retail, and regulatory functions, helping sustain thousands of Canadian households.

$ 0 B
Tax Revenue

The tax revenue from spirits and spirit-based RTDs across all levels of government supporting critical public services including healthcare, education, and infrastructure.

Beyond the Bottle

From Agricultural Production to Hospitality and Tourism, distilled spirits are embedded into the economic fabric of Canada.

$ 0 B
in direct economic impact (gdp)
$ 0 B
in operating and capital spending powers the sector, with sizeable spillovers
Every $1.00 spent, generates
~$ 0
in total economic output
0
Direct FTEs
Every 1 direct job supports an additional
0

jobs across the broader economy through indirect (supply chain) and induced (household spending) effects

Tax Revenue

Atlantic & Prairie Provinces: Small Markets, Big Employment Impact
Nova Scotia, New Brunswick, Saskatchewan, and Manitoba punch above their class weight, generating strong job growth from modest spending levels. Local grain production plays a major role, especially in Manitoba where agriculture drives a significant share of distillery-linked GDP.
Territories: Impact Across Every Region
Even with smaller market size, the territories still contribute meaningful GDP and employment benefits. The sector’s reach extends nationwide, supporting economic activity in remote and low-population communities.
Quebec & BC: Strong, Balanced Growth
Quebec and BC combine strong GDP returns with high employment impacts, together supporting more than 15,000 jobs. Their balanced performance reflects productive operations and powerful consumer-driven economic ripple effects.
Ontario: Canada’s Distilling Engine
Ontario drives nearly half of the sector’s total GDP impact and over 42% of jobs nationwide, powered by a fully integrated “grain-to-glass” supply chain. With $2.3B in GDP impact and nearly 20,000 jobs supported, it stands as the industry’s economic powerhouse.
Alberta: Canada’s Strongest Job Multiplier
Alberta delivers the country’s highest employment multiplier (1.65), turning sector activity into outsized job creation across agriculture, production, and local spending. Its Prairie-grown grain supply chain fuels both economic impact and premium whisky production.

A Closer Look at the Spirits & Spirits-Based RTD Landscape

Canada

Population

41,574,526

Economic Impact
$ 0 B
GDP
0
FTE Jobs
$ 0 B
Tax Revenue
Provincial Distribution of Impact (%)
GDP
FTE Jobs
Tax Revenue

Ontario

Population

16.26 M

Economic Impact
$ 0 B
GDP
0
FTE Jobs
$ 0 B
Tax Revenue
Spirits Retail Landscape
Spirit Sales
$ 0 B
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Government-Owned Liquor and Agency Stores

Source: Provincial Liquor Boards / Public Reports (FY2025)

Quebec

Population

9.06 M

Economic Impact
$ 0 M
GDP
0
FTE Jobs
$ 0 M
Tax Revenue
Spirits Retail Landscape
Spirit Sales
$ 0 B
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Government-Owned Liquor and Agency Stores

Source: Provincial Liquor Boards / Public Reports (FY2025)

British Columbia

Population

5.7 M

Economic Impact
$ 0 M
GDP
0
FTE Jobs
$ 0 M
Tax Revenue
Spirits Retail Landscape
Spirit Sales
$ 0 B
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Hybrid Public–Private

Source: Provincial Liquor Boards / Public Reports (FY2025)

Alberta

Population

5.03 M

Economic Impact
$ 0 M
GDP
0
FTE Jobs
$ 0 M
Tax Revenue
Spirits Retail Landscape
Spirit Sales
$ 0 M
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Fully Private Retail

Provincial Liquor Board
AGLC logo
Source: Provincial Liquor Boards / Public Reports (FY2025)

Manitoba

Population

1.51 M

Economic Impact
$ 0 M
GDP
0
FTE Jobs
$ 0 M
Tax Revenue
Spirits Retail Landscape
Spirit Sales
$ 0 M
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Government-Owned Liquor & Agency Stores

Manitoba Liquor and Lotteries logo
Source: Provincial Liquor Boards / Public Reports (FY2025)

Saskatchewan

Population

1.27 M

Economic Impact
$ 0 M
GDP
0
FTE Jobs
$ 0 M
Tax Revenue
Spirits Retail Landscape
Spirit Sales
$ 0 M
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Fully Private Retail

Provincial Liquor Board
Source: Provincial Liquor Boards / Public Reports (FY2025)

Atlantic Provinces

Population

2.27 M

Economic Impact
$ 0 M
GDP

Nova Scotia: $240.1 M

New Brunswick: $87.1 M

Newfoundland and Labrador: $98.6 M

Prince Edward Island: $27.4 M

0
FTE Jobs

Nova Scotia: 2,847

New Brunswick: 1,028

Newfoundland and Labrador: 984

Prince Edward Island: 313

$ 0 M
Tax Revenue

Nova Scotia: $121.8 M

New Brunswick: $37.5 M

Newfoundland and Labrador: $41.1 M

Prince Edward Island: $11.7 M

Spirits Retail Landscape
Spirit Sales
$ 0 M
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Government-Owned Liquor & Agency Stores

Source: Provincial Liquor Boards / Public Reports (FY2025)

Territories

Population

136,058

Economic Impact
$ 0 M
GDP
0
FTE Jobs
$ 0 M
Tax Revenue
Spirits Retail Landscape
Spirit Sales
$ 0 M
Spirit-based RTD Sales
$ 0 M
Liquor and agency stores
0
Other Retail Outlets
0

Spirits Retail Channel

Government-Owned Liquor & Agency Stores

Source: Provincial Liquor Boards / Public Reports (FY2025)

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