We’re dedicated to encouraging the responsible use and consumption of alcohol, and to lead a successful, educational, innovative and sustainable spirits sector in Canada.
Moderation & Responsibility
We’re dedicated to encouraging the responsible use and consumption of alcohol, and to lead a successful, educational, innovative and sustainable spirits sector in Canada.
The Spirit of Moderation
Spirits Canada and its member companies are strongly committed to the responsible sale and moderate consumption of beverage alcohol. Canadian Spirits manufacturers support a number of leading not-for-profit organizations dedicated to educating consumers on how to enjoy products safely.
Canada’s low-risk drinking guidelines provide useful advice to consumers of legal age who choose to drink, when, where and how to drink to minimize the risk of harm to themselves and others. Spirits can be part of a healthy, well-balanced lifestyle and diet when consumed responsibly and in moderation.
Land Acknowledgement
Spirits Canada acknowledges that Indigenous peoples are the traditional guardians of this land that we call Canada, and acknowledge that our office in Toronto stands on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We also acknowledge that Toronto is covered by Treaty 13 with the Mississaugas of the Credit.
Know Your Standard Drink
Beer (5% alc.)
341 ml / 12 fl oz.
Wine (12% alc.)
142 ml / 5 fl oz.
Distilled Spirits
(40% alc.)
43 ml / 1.5 fl oz.
Guidelines for Consumption Limits
Women
Limit alcohol to no more than:
• 2 Standard drinks per day
• 10 standard drinks per week
• 3 standard drinks on special occasions
• Avoid drinking on some days
Pregnant women should
avoid drinking alcohol
Men
• 2 Standard drinks per day
• 15 standard drinks per week
• 4 standard drinks on special occasions
• Avoid drinking on some days
Youth
• No more than twice daily
• No more than 1 or 2 standard drinks each time
RESPONSIBLE DRINKING RESOURCES
Spirits Canada and our member companies are strongly committed to the responsible sale and moderate consumption of beverage alcohol.
Canadian Spirits manufacturers support a number of leading not-for-profit organizations dedicated to educating consumers on how to enjoy our products safely.
- DrinkIQ.com
- Educ’ Alcool Quebec
- International Alliance for Responsible Drinking
- SmartServe Ontario
- Traffic Injury Research Foundation
- Beer Wine Spirits Producers Commitments
- Spirits Canada Code of Responsible Advertising and Marketing
- Code for broadcast advertising of alcoholic beverages
- Ad Standards Canada – Alcoholic Beverage Advertising Reference Library
- Alcohol and Gaming Commision of Ontario