The Leading Voice of the
Distilled Spirits
Industry
In Canada
We are the national trade association that advocates for our members’ interests in policy and trade, highlight the industry’s growth and economic contributions, and promote moderate and responsible consumption.
Our Vision
Spirits Canada envisions a thriving, responsible, and globally competitive Canadian spirits industry that drives economic growth, fosters innovation, and promotes a culture of moderation and responsible consumption. We are the unified voice for our members, helping to shape policies and fair trade practices that support our industry's success while prioritizing public health and safety. The Canadian spirits sector represents world-class products that are embedded in the economic fabric of Canada, from grain to glass.
Our Focus
Policy and Advocacy
We champion balanced policies that drive sector growth while addressing public priorities through evidence-based advocacy.
Insights and Economic Impact
Spirits Canada’s Economic Contributions & Insights priority highlights the industry’s role as a key economic driver through data and advocacy, emphasizing its impact on employment, investment, and value creation nationwide.
Health and Responsibility
Spirits Canada and its member companies are strongly committed to supporting moderate and responsible consumption of beverage alcohol for those adults that choose to drink.
Health Canada’s Low-Risk Alcohol Drinking Guidelines can help you make informed decisions about drinking. The guidelines recommend setting limits to help you reduce the acute (short-term) and chronic (long-term) health risks of alcohol use.
Know Your Standard Drink
Through education, advocacy, and industry best practices, Spirits Canada and its members support initiatives that empower Canadian adults to make informed choices when it comes to alcohol. Our approach is rooted in the preponderance of evidence-based information, collaboration with public health stakeholders, and a continuous commitment to fostering a culture of moderation and responsibility.
Whether it is in distilled spirits, wine, or beer, the effects of ethanol on the body are the same. According to Health Canada: “Alcohol has the same effect no matter which alcoholic beverage you drink.”
There is no beverage of moderation, only the practice of moderation.
Did You Know?
Canadian whisky is protected under both and , ensuring that only whisky made in Canada can be labeled as or .
Spirits Canada represents members that not only hold world-class Canadian whisky products in their portfolios, but a full range of spirits products including rum, gin, tequila, mezcal, vodka, Ready-to-Drink (RTD) cocktails and more.
Our Members
We represent Canada’s leading producers and marketers in the industry.
Media Centre
Become a Member of Spirits Canada and advocate for the industry
Our membership empowers direct collaboration to enhance a successful, responsible, and sustainable spirits sector. All members have the opportunity to participate in different committees to ensure that their voices are heard as policies are developed in Canada.
