Spirits Canada appoints Cal Bricker as new CEO

December 1, 2023

Toronto, ON — The Board of Directors of Spirits Canada, the national association and leading voice of Canada’s distilled spirits industry, is pleased to welcome Cal Bricker as its incoming Chief Executive Officer, effective January 1, 2024.

Mr. Bricker brings along with him a wealth of knowledge, holding former senior executive positions within the Ontario Government as well as CEO positions in various regulated industries.

He is also no stranger to the beverage alcohol industry, having worked in the beer industry for over 13 years as Director and VP of Public Affairs for large Canadian brewers. His combined experience and leadership over the years make him a uniquely qualified leader for Spirits Canada.

“I am delighted to welcome Cal as our new CEO. His diverse background and proven executive leadership make him the ideal choice to guide our industry into its next chapter of growth and innovation,” said Nicolas Krantz, President and CEO, Corby Spirit and Wine, and Chair of the Board, Spirits Canada.

In anticipation of his role commencing on January 1, Mr. Bricker expressed his enthusiasm for the opportunity, stating, “I am honored to lead Spirits Canada and contribute to the continued success of Canada’s distilled spirits industry. I look forward to working collaboratively with our members, stakeholders, and government partners.”

Dr. Bricker holds a PhD in International Relations from the University of Alberta, as well as a Bachelor’s and Master’s degree in Political Science from Wilfrid Laurier University. He is a Senior Fellow at the Munk School for Global Affairs and Public Policy at the University of Toronto, serves as a Captain (Naval) in the Royal Canadian Navy Reserve, and sits on the boards of the Royal Canadian Navy Benevolent Fund and the Toronto Zoo Wildlife Conservancy.


For further information:

Via Dulay, Senior Manager, Communications


About Spirits Canada:

Founded in 1947, Spirits Canada is the leading voice and national trade association that represents the interests of the distilled spirits industry in Canada.

Spirits Canada is proud to welcome, connect, educate and inform Canadians about the sector; from promoting relationships that strengthen the “grain to glass” process of premium distilled products, to driving industry success with, and for, our spirits counterparts across the world.

Spirits Canada and its member companies are committed growing the sector with continuous advocacy towards the moderate and responsible consumption of alcohol, sustainability, economic impact, policy, and industry data.


Contact us

    Head Office Address

    Spirits Canada / Association of Canadian Distillers
    219 Dufferin St, 100A-2
    Toronto, ON M6K 3JI

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