The Voice of the Distilled Spirits Industry in Canada.
Spirits Canada is the leading voice and National trade organization representing the interests of the distilled spirits industry across Canada.
Spirits Canada and its member companies are strongly committed to the encouragement of moderate and responsible consumption of beverage alcohol for those adults that choose to drink.
Who We Are
Spirits Canada was founded in 1947 to support Canada’s distilled spirits industry both nationally and globally. We partner with producers, liquor boards and government agencies to promote the economic growth of the industry while encouraging the responsible consumption of our products.
We promote relationships that strengthen Canada’s unparalleled “grain to glass” process of premium distilled products. Our industry’s proud history speaks to our future. Canada’s spirits industry is committed to sustainability, generating positive economic impact, forging strong relationships with Canadian communities, and increasing the diversity of our workforce.
Moderation and Responsibility
Beer (5% alc.)
341 ml / 12 fl oz.
Wine (12% alc.)
142 ml / 5 fl oz.
Distilled Spirits
(40% alc.)
43 ml / 1.5 fl oz.
POLICY AND ECONOMIC DATA
Relentlessly
Advocating for
our Spirits Industry
Spirits Canada is committed to supporting a vibrant, innovative and fair spirits sectors that leads to opportunities for the industry growth throughout Canada and around the world, from grain to glass.
Media Centre
Our Blog
Brown-Forman and Keurig Dr Pepper Canada Join esteemed Spirits Canada membership
Spirits Canada is excited to welcome Brown-Forman and Keurig Dr Pepper (KDP) Canada as new members. Both companies will be represented on the Board of Directors, further strengthening the association’s advocacy efforts and broadening the representation of the spirits industry in Canada. This collaboration marks a key moment for the sector as it faces both challenges and opportunities in the evolving market.
Spirits Canada welcomes Cedric Salibi – Senior VP, Policy and Analytics
Spirits Canada is excited to introduce Cedric Salibi as the new SVP of Policy and Analytics. With extensive expertise in policy and strategy, Cedric will help guide the industry through emerging challenges and opportunities, driving growth and innovation.
Spirits Canada becomes sponsor for “86 Harassment” Initiative, Catherine Eaton joins council as association representative
Spirits Canada has joined 86 Harassment as a Sponsor, committing to providing beverage alcohol and hospitality employers and employees with access to training, education, a confidential hotline, and prevention tools from industry experts.
LCBO hidden tax cash grab threatens consumers’ favourite brands
TORONTO - MAY 17, 2024 – As Ontarians gear up to celebrate the May long weekend, consumers of beverage alcohol in the province may soon also have to gear up for higher prices and a dwindling selection of well-known vodkas, whiskies, rums, gins and tequilas at the...
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Industry updates
Chris Selley: Ontario’s liquor status quo begs to be smashed (not the bottles, though)
Online bootlegging: B.C. booze industry concerned local buyers are clicking on Alberta
Canadians’ Trust in Public Health Advice Vulnerable to Confusion Over Divergent Recommendations: Abacus Data Poll
Opinion: New campaign on alcohol consumption guidelines is fear mongering
Diageo plc announces that Sir Ivan Menezes has passed away
Harry Rakowski: New drinking guidelines based on majorly flawed study
Campari names MD for Canada and US
Canadian drinking advice ‘at odds’ with world
Abstinence doesn’t make up for excess
How does drinking affect general health?
How does drinking affect you physically? It depends on who you are
Standard Drinks and Guidelines Explained
Our Members
MEMBERS ONLY PORTAL
Join our community
of spirits industry
professionals, thought
leaders and experts
and gain access to
member-only resources
to help your business.
- Calendar of industry events
- Important Provincial Liquor Board Updates
- Spirits Canada Newsletter
- Provincial and Federal Government policy updates
- Document Centre