Spirits Canada is excited to welcome Brown-Forman and Keurig Dr Pepper (KDP) Canada as new members. Both companies will be represented on the Board of Directors, further strengthening the association’s advocacy efforts and broadening the representation of the spirits industry in Canada. This collaboration marks a key moment for the sector as it faces both challenges and opportunities in the evolving market.

Spirits Canada is excited to introduce Cedric Salibi as the new SVP of Policy and Analytics. With extensive expertise in policy and strategy, Cedric will help guide the industry through emerging challenges and opportunities, driving growth and innovation.

Spirits Canada has joined 86 Harassment as a Sponsor, committing to providing beverage alcohol and hospitality employers and employees with access to training, education, a confidential hotline, and prevention tools from industry experts.